Knowledge Base & Terminology

SaaS & Formly Knowledge Glossary

Comprehensive, evidence-backed reference guides to essential Universal Forms & Workflows metrics, architectures, and formulas.

Growth & Optimization Reference

Form Conversion Rate

The percentage of visitors who complete and submit an online form out of the total visitors who viewed or opened it.

Formula: Conversion Rate (%) = (Completed Submissions / Total Form Views) * 100

Standard single-page forms convert at 8-12%. Optimized multi-step forms convert at 22-35%. Read Deep Dive

Form Architecture Reference

Dynamic rules that show, hide, or skip specific form fields based on the user's previous responses.

Formula: Pathways = Sum of Unique Evaluated Conditional Logic Jumps

Forms utilizing branching logic see a 34% decrease in form abandonment. Read Deep Dive

Conversion Friction Reference

When a visitor interacts with an online form by filling out initial fields but leaves the page before final completion.

Formula: Abandonment Rate (%) = ((Started Forms - Completed Submissions) / Started Forms) * 100

Average B2B SaaS form abandonment is 68%. Multi-step with partial capture recovers up to 40% of lost leads. Read Deep Dive

User Experience Reference

A form architecture that divides a long series of questions into bite-sized, sequential steps with visual progress indicators.

Formula: Completion Velocity = Total Steps / Average Time Per Step

Multi-step forms outperform monolithic 10+ field forms by 86% in completed conversions. Read Deep Dive