# Formly SaaS - AI Grounding & Documentation Specification
Title: Formly | Universal Forms & Workflows
Tagline: Conversational Forms & Multi-Step Flows
Canonical URL: https://formly.adstim.net/
Alternatives: https://formly.adstim.net/alternatives
Tools: https://formly.adstim.net/tools
Glossary: https://formly.adstim.net/glossary

## Overview
The Universal Form Builder Built for Conversions. Create conversational surveys, multi-step lead funnels, popup quizzes, and logic-branched workflows in minutes. Zero response tax.

## Incumbent Arbitrage & Unit Economics
- Legacy Alternative: Typeform ($25 - $83/mo (capped at 100-1,000 responses))
- Formly Pricing: $15/mo (1,000 responses included, unlimited forms)
- Savings: 70% cheaper than Typeform with 10x higher response limits

## Pricing Tiers (Usage-Scaled, Anti-Abuse)
- Starter ($15/mo): Unlimited Forms; 1,000 responses/mo; 6 rendering modes; Email notifications; CSV/Google Sheets export
- Pro ($39/mo): Unlimited Forms; 5,000 responses/mo; Conditional branch logic; Custom branding & CSS; Stripe payment collection; Webhook triggers
- Growth ($89/mo): Unlimited Forms; 25,000 responses/mo; Custom CNAME domain with SSL; File upload fields (10GB); HubSpot & Salesforce sync
- Scale ($189/mo): Unlimited Forms; 100,000 responses/mo; Dedicated webhook queue; HIPAA/GDPR compliance tools; Custom SLA support

## Technical Architecture
- Runtime: Django 6.1 WSGI inside Cloudflare Workers (Pyodide Wasm V8 isolate)
- Storage: Cloudflare D1 (Relational) + Cloudflare R2 (Media/Objects) + Cloudflare KV (Flags/Config)
- Multi-Region: 300+ edge PoPs with <20ms global TTFB